BLUETOOTH BEACONS & LOCATION SOLUTIONS
What are Beacons? Beacons are small Bluetooth-powered radio transmitters that can trigger real-world actions or identify a physical location by relaying contextual information to nearby smart devices.
- Provide incentives for shoppers to enter a retail store. New things can be scary, but that can be turned around with compelling incentives and proximity advertisements. Keep new customers excited with Beacon notifications.
- Send targeted offers and new product promotions. With in-store beacon technology, give a gentle nudge to customers with targeted offers and information about new products, related to their past interests – at the right time.
Retail Stores and Supermarkets. Engage shoppers inside your store using beacons and proximity marketing. Drive footfalls, send out promotions, and talk to your customers through notifications.
Bars and Restaurants. Use beacons to drive footfalls and deliver a delightful experience to customers who walk in. Track hourly footfalls to adjust happy hours and promotions.
Museums and Entertainment Venues. Use beacons to drive footfalls and deliver a delightful experience to customers who walk in. Track hourly footfalls to adjust happy hours and promotions.
a) Contextual information: Beacons can be used to trigger proximity-based, hyper-targeted updates to visitors as they move around the museum. For instance, a museum’s app can alert visitors to an upcoming lecture as they pass by the auditorium.
b) Analytics: Beacons can be used for gathering data to gain insights on visitor behavior and use it to improve exhibit locations and museum layouts to enhance the overall visitor experience.
c) Venue check-in (entry tickets): By placing beacons at entryways, museums can get rid of manual entry tickets altogether.
Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Designum Media Group will create solutions for you and navigate through this beacon world no matter the various industry verticals such as retail, tourism or entertainment venues. Beacon technology will certainly enhance customer experiences.